//A Century of Men’s Grooming Trends in 90 Seconds

A Century of Men’s Grooming Trends in 90 Seconds

Beard lovers know more than anyone that what goes around, comes around. As times change, one thing’s for sure – beards will always be in style, and so will good beard care.

To show us just how fleeting contemporary grooming styles can be, WatchCut Video just released a time lapse men’s grooming makeover tracing facial and hair grooming styles from the 1910’s through the 2010’s. Can you guess what the 2010’s guy looks like? We’ll give you a hint – it rhymes with ban mun.

First, check out the whole video here, then we’ll dig in:

Most of the styles came from men’s grooming ads and old commercials.

The video starts off with one of the least likely trends to return – greasy slicked back hair and a handlebar mustache.

Men's Grooming Trends

WatchCut Video via Youtube.com

Handlebar mustaches are great, but I’m not sure anyone would be able to trust a guy rocking this combo. If I’m wrong, please tell me. Better yet, show me. Let’s see you rocking this slick look and I’ll tell you if I think I could drive away from your car dealership thinking I got a good deal.

men's grooming taftRight around this time, men began to shave a little closer because this is when bacteria was first discovered, and beards started to get a bit of a dirty reputation. You’ll see in the video that for several decades, long beards stepped aside to make room for more styled mustaches and clean chins.


This was also the time that the last American president to wear facial hair, William H. Taft, curled up the ends of his famous mustache.

The early aughts signaled the end of a wild time for beards and mustaches, which included mutton chop side burns and the glorious mane-like neckbeard made fashionable by Horace Greeley:

men's grooming horace

men's grooming toothbrushBefore World War II started, the toothbrush mustache was all the rage, as demonstrated by Charlie Chaplin and another sorta awful guy you might have heard of, which explains why it went out of fashion just as quickly.

Instead of featuring the Hitler ‘stache, this video chose instead to feature the Clark Gable look, or as some of you may know it better, the George Clooney Dapper Dan look in Oh Brother Where Art Thou.

The hair was more sculpted than slicked back, and the mustache was becoming more thin, quickly approaching the 1940’s pencil look.

men's grooming 1930's

Frankly doesn’t give a damn

This video took the famous sailor kiss as inspiration for the 1940’s look, which is completely clean shaven. Some men like Walt Disney kept their pencil mustaches, but beards were pretty hard to come by at this point. As the pop culture pendulum started to swing back, beards started to reappear with the beatniks of the late 50’s.

men's grooming beatnik

Be the first beatnik on the block.

The 1950’s was also the first time in the 20th century we see the resurgence of the goatee, which had a few different heydays throughout history. Abraham Lincoln had a goatee in the last few months of his presidency, the Greek demi-god Pan had one, and so did Shakespeare. Possibly the most famous goatee wearer, however, is Satan, which gives the goatee a pretty bad reputation. So it goes.

In a study done by the University of Warwick, it was first found that the human mind perceives downward facing triangles as evil, and also found that goatees make men’s faces look like downward facing triangles – yet another reason for the goatee’s bad shake. Fortunately, the negative association hasn’t stopped the ebbing and flowing of the style’s popularity.

By the 1970’s, things started to get a little more wild and natural.

men's grooming 1970's

Don’t Haight it

Besides general hairiness being considered sexy, the wild and wooley mustache trend of the late 1800’s came back with a vengeance. Think Freddie Mercury and John Lennon, and of course, Tom Selleck, whose mustache has bridged facial hair divides of the 70’s, 80’s, and 90’s.

Chest hair is king

Chest hair is king

Tom’s mustache is actually called a chevron ‘stache, and it launched a thousand imitations in the early 80’s. Also popular during this time was the horseshoe mustache, which you might better know as the porn ‘stache.

men's grooming 1970's horseshoe

In my personal opinion, most beard looks from the 1990’s on up until the present are all still pretty acceptable, especially the Dave Grohl look that’s featured in the video. The exception would be the boy band look, most notably whatever this is, which to me looks a little bit like a thong:

men's grooming boy band

It’s been a loooooong century of majestic beards that are equal parts silly and revolutionary – we’re just glad that beards of all types, old and new, aren’t going anywhere anytime soon.

As a comparison of beard styles throughout the 20th century, check out episode 2 of USA men’s hairstyles, this time focusing on African American grooming trends.

Which era does your look come from? Which out-of-style look is poised for a comeback? (I vote mutton chops). Add more to this story in the comments.

men's grooming bill murray

Bill Murray loves mutton.

By | 2016-11-07T11:05:37+00:00 April 18th, 2016|Beard Grooming|0 Comments

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